[A/S] Airstream Life Press Release

[hhamp5246@xxxxxxx]

Hi Gang,

Rich sent me the press release due out tomorrow...... the website still isn't 
up yet, but this will answer some questions...... website up tomorrow.....

Personally, I'm really looking forward to the magazine......

For Release February 25, 2004

"AIRSTREAM LIFE" LAUNCHING THIS SUMMER

New Official Quarterly Lifestyle Magazine For Airstream Owners and Admirers

February 25, 2004 (Ferrisburg, VT) - The most famous make of all recreational 
vehicles - Airstream - is getting its own magazine, in summer 2004.  

Known for quality, design and innovation, Airstream products are a long-time 
favorite of travel enthusiasts, popular among Hollywood actors and directors, 
and an enduring symbol of the open road in America.  Airstream travel trailers 
are highly recognizable by the unique "silver bullet" styling.  Along with 
Airstream motorhomes, these recreational vehicles are treasured by their owners 
- who keep 75,000 Airstreams made from the 1930s through present-day on the 
road.

Airstream Life,  launching in Summer 2004, is a quarterly full-color magazine 
that celebrates the unique and diverse lifestyles that an Airstream affords.  
Instead of focusing on issues like towing, "Airstream Life" explores the 
romance of the road and the adventure of travel.  Each issue is 64 pages packed 
with beautiful photography, interviews, profiles, community news, tips and 
ideas, events and destinations, humor, history and the latest innovations.

Subscribers to Airstream Life will likely mirror the demographics of today's 
Airstream owners - an elite group who represent a lucrative segment of 
recreational vehicle customers.  These owners, including a generous segment of Baby 
Boomers, are fanatical in their allegiance to this legendary premium brand.

Airstream Life is being published by Church Street Publishing, Inc. 
(Ferrisburg, Vermont) in a partnership with Airstream (Jackson Center, Ohio).   
Airstream will contribute photography from its extensive image archive, as well as 
pre-release information on new products and innovations, making Airstream Life 
the best source of information about new products, innovations, partnerships, 
company-sponsored caravans, and other news of interest to Airstreamers.

Richard Riegel, president and CEO of Airstream, affirmed the importance of 
this new quarterly magazine, commenting, "I support Airstream Life because it 
encompasses much more than just the Airstream product.  As all Airstreamers 
know, Airstream is not just about its products and services, it is a way of life.  
Just as Airstream is working hard to provide its dealers and consumers with a 
fuller range of products, services, and support, so too will Airstream Life 
more fully capture and enhance the Airstream way of life."

Daryl Ewles, International President of the WBCCI (the Airstream RV 
association), noted, "Since its inception, Airstream has redefined travel, fun, 
adventure, and friendship.  No entity embodies this concept more than the WBCCI.  A
irstream Life offers an opportunity to enhance the Airstream experience for 
current owners and opens this unique lifestyle to more RV enthusiasts."

Advertising in Airstream Life will be strictly limited to 20% of each issue 
(compared to an average of 47% among other national magazines, according to the 
Magazine Publishers of America.)  Advertiser information will be available at 
www.airstreamlife.com.

The annual subscription will be $32.00 in the U.S., with a Charter Subscriber 
price of just $26.00 through the www.airstreamlife.com website until March 
30, 2004.  Discounts will also available to WBCCI members, and through select 
Airstream-related websites.

The magazine will sponsor a quarterly Airstream photo contest open to all 
readers of the magazine.  The magazine will also sponsor a new annual award 
called the Silver Rivet, to be awarded to exceptional Airstreamers in recognition 
of their community service.  This award will be presented for the first time in 
July, 2005.

Writers and photographers interested in contributing to the magazine can find 
Editorial Guidelines at the magazine website, www.airstreamlife.com.

###

For more information:

Rich Luhr, Publisher and Editor
Airstream Life
Rich@airstreamlife.com
802-877-2900

Tim Champ, Director of Brand Development
Airstream Corporation
Tchamp@airstream.com
937-596-6111