The Original Airstream E-mail List
Archive Files
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]
RE: [A/S] Re: Simple Life 2
They are outselling both the classic and the safari. Over 50% are sold
to end-users before starting production (all A/Ss are sold before
production, but typically about only 30% or so are actually presold to
individuals). Just as the classic was not selling well to the younger
buyers, the CCD will most likely not sell well to retirees, but there is
a whole NEW client base just discovering A/S for the first time and the
CCD seems to be exactly what they want. Different looks for different
audiences. One thing is for sure, the CCD gave A/S a BIG kick in sales
and a change in attitude as to what was possible.
david